brand kit

Pumkin brand kit.

Everything you need to embed Pumkin in a writeup, deck, video, or third-party doc. Pixel art, mint green, pumpkin orange — that's the whole story.

Logo

Pixel-art wordmark with mascot. Always render with crisp pixel edges (CSS: image-rendering: pixelated). Never anti-alias.

Pumkin logo on mint
Primary logo On mint background. Use this everywhere by default.
Pumkin logo on cream
On cream Secondary backgrounds. Maintains contrast.
Pumkin logo on dark
On dark Code blocks, terminal screenshots, video thumbnails.

Mascot only

Use the mascot solo for favicons, app icons, social avatars, or anywhere the full wordmark won't fit. He has a name (TBD — submit suggestions).

Colors

Mint-green primary background, pumpkin-orange accent, deep purple-black ink. Tested for AA contrast on body text. Use the CSS variables — never the raw hex — so palette shifts propagate automatically.

Mint
#B5DDB5
--brand-ink
Primary background, page surface
Deep Mint
#A3CCA3
--brand-ink-deep
Elevated surfaces, footer
Cream
#F3EBD9
--brand-panel
Cards, panels, contrast
Border
#8FB587
--brand-border
Mint shadow, dividers
Ink
#1F141F
--brand-fg
Primary text, borders, shadows
Muted
#5A4858
--brand-fg-muted
Secondary text
Faint
#8E7E8C
--brand-fg-faint
Captions, fine print
Pumkin Orange
#F4A03E
--brand-accent
Primary accent, wordmark, CTA fill
Burnt Orange
#DC8829
--brand-accent-hover
Hover, active states
Deep Pumpkin
#C26A1F
--brand-accent-quiet
Outlines, link text on light bg
Highlight
#FFC97F
--brand-accent-light
Tints, glow effects
Stem
#7E9437
--brand-stem
Mascot stem, supporting
Eye Glow
#FECE48
--brand-eye
Mascot eyes, accent highlight
Shadow
#5E4E5E
--brand-shadow
Headphone purple, deep accent

Typography

Inter for everything readable. JetBrains Mono for code, terminal output, and small mono accents. The wordmark provides the pixel-art texture — the body type stays clean and serious.

Display H1 · 3.75rem

Inter 700 · -0.02em tracking · 1.15 leading

Section H2 · 2.5rem

Inter 700

Subhead H3 · 1.25rem

Inter 700

Body copy at 1rem. The quick brown fox jumps over the lazy dog. Pumkin runs locally on your machine, against your own Ollama models, with full control over which tools your agents can use.

Inter 400 · 1.6 leading

const agent = new Agent({ model: "llama3.2:3b" });

JetBrains Mono 500

Components

Chunky 2px-ink borders + offset drop-shadows give the UI a printed/sticker feel that pairs with the pixel-art mascot. No gradient anywhere. No transparency tricks. Flat color blocks with crisp edges.

Get Pumkin · $99 View on GitHub

Panel example

Cream background, ink border, offset shadow. Used for cards, callouts, and content blocks.

[run_started]
[tool_call] get_time()
[tool_result] 2026-05-29T11:48:02Z
[done]

Voice and tone

  • Plainspoken. No marketing-speak. "Build agents locally" not "Empower your team to unlock the power of AI."
  • Honest. Tell people what doesn't work. "Mac/Linux not yet." "3B models tool-call but sometimes misfire."
  • Anti-corporate. The point of Pumkin is that you own it. Lean into that. Don't hide the indie origin.
  • Dry humor allowed. Cute mascot, serious product. The dissonance is the brand.
  • No emoji in product copy. Mascot does that job; doubling up reads as trying too hard.

Don't do this

  • Don't anti-alias or rasterize the pixel art at non-integer scales
  • Don't put the wordmark on white — always mint, cream, or dark
  • Don't recolor the mascot (Halloween orange is the look)
  • Don't add a tagline under the wordmark in headers — let copy do that work
  • Don't pair with serif body fonts — sticks with pixel mascot, fights modern type

Asset downloads

For now, right-click and save. A proper press kit zip will land at /press before public launch.